As far as online marketing goes, affiliate marketing is pretty much the Wild West.
There’s relatively little regulation, as well as an “every man for himself” mentality.
While organizations like the PMA in the US and IAB in Europe are trying to set industry standards, the experience of the average affiliate marketer is still pretty lawless.
This is especially true in Southeast Asia, where no regulatory body yet exists.
However, with projected growth at 2X the global average in the coming years, Southeast Asia represents a huge opportunity for affiliate marketers.
The only question is: how can you take advantage of it?
A panel of seven regional C-Suite executives came together to discuss both the challenges and the opportunities of affiliate marketing in Southeast Asia.
These were their biggest takeaways.
HOW TO: Grow a successful affiliate marketing business in Southeast Asia
1. When entering the Southeast Asia market, be prepared to move fast and invest heavily
The #1 regret from the executive panel: not investing enough, quickly enough to take full advantage of the opportunity that Southeast Asia represents.
If you’re not quite sold yet, take a look at these growth projections for the internet economy by 2025 →
2. Shift from 3rd-party to 1st-party cookies — it’s happening whether you like it or not
Our executives actually see the shift to 1st-party and server-to-servers as an opportunity, because it allows for universal tracking. It may be a pain, but it’s where the industry is heading.
If you’re not sure what I’m talking about, this article does a pretty good job of explaining it →
3. Diversify your affiliate partners — SE Asia is more than just Shopback
Cashback is a huge opportunity, as are coupon sites. And that’s not to mention content sites, influencers, YouTube bloggers, etc. Southeast Asian merchants have a huge variety of partnerships available to them.
If you’re looking for alternatives to Shopback, here’s a few of the regional magnates you can partner with →
If you’re interested in expanding your partnerships with local affiliates, Optimise can help →
4. Treat each country as its own unique market, and treat all of them as stepping stones to China
By 2022, 76% of China’s urban population will have joined the middle class, which comes out to more than 2X the entire population of the USA. However, it’s a very difficult market to break into and you’ll be better served learning the ropes on a smaller case study.
GDP is a key metric when picking your target market. Here’s where they currently stand →
But of course, it’s not just where they are right now; it’s where they’re projected to go →