Loading

5 Reasons to Treat Your Site Visitors Like They’re Drunk

Published
How To: Make the world’s greatest pub crawl of a website to guide visitors & boost conversions. Presented at Unbounce by Becky Davis director of UX and CRO at Tranzact.

Becky Davis is the director of UX and CRO at Tranzact. She’s an analytics-based conversion expert.

Your site visitors are drunk! Or they may as well be — they’re lost, distracted, lazy, and at times, strangely irrational. So how do you guide them towards the desired action?

HOW TO: Make the world’s greatest pub crawl of a website to guide visitors & boost conversions


1. Plan their customer journey for them, and eliminate any distractions from your page

Becky’s “guided experience” landing pages boosted conversions 80% by leading visitors from problem awareness to product awareness to decision-making with no room for distractions.


Drunk-proof your page with Becky’s worksheet →

Drunk-Proof Website


2. Remove long text and boring graphics; keep your message short, engaging, and fun

Even the most boring industries can be redesigned for a fun, easy experience.


Don’t believe us? Check out Lemonade Insurance →

Lemonade


3. Before asking a customer to commit, give them the option to talk to your team

Becky increases conversions 10% just by adding this small step. If they want to chat, don’t pitch them, just listen and build empathy by asking open-ended questions about their pain points.


Here’s a 6-min video complete with a basic script to help you get started→

Customer Discovery Interview

You can do phone interviews, but chat pop-ups are probably the most efficient →

Zendesk Chat


4. Make decision-making as fast, easy, and exciting as possible

Don’t scare them off with a 30-min application process or a mandatory demo. Try auto-filling default settings and pushing longer texts towards the bottom. Anything to make it smoother.


If you’ve got to include a form, at least make it a smart one →

Clearbit


5. Plot Twist: Your visitors aren’t really drunk, they’re just too busy to figure out your site

They’re not stupid, they just have short attention spans. They’ll follow a pathway if you clear it, shorten it, and make it fun and easy to walk down.


Check your visitor recordings to see where they’re getting confused and leaving →

SmartLook


Full Presentation: https://calltoactionconference.unbounce.com/speakers/2018-becky-davis/

5 Reasons to Treat Your Site Visitors Like They’re Drunk
5 Reasons to Treat Your Site Visitors Like They’re Drunk
5 Reasons to Treat Your Site Visitors Like They’re Drunk
5 Reasons to Treat Your Site Visitors Like They’re Drunk