HOW TO: Optimize your LinkedIn to close more deals. Presented by Ty Heath at Inbound.
Tyrona Heath is the global lead of market development at LinkedIn Marketing Solutions and has worked for over 10 years in media solutions with companies like Google and IBM.
Only 3% of cold calls lead to conversions; incorporate these cutting-edge tools that will get you up to speed.
HOW TO: Optimize your LinkedIn to close more deals.
The website tag gathers data on visitors, spots patterns and fetches professional traits from LinkedIn to paint a picture of your key audiences.
Combine the data you collect with the information that visitors publish →
If you have a relationship with someone and they go to a new company, maybe you can make the sale again.
Sales Navigator’s Deals keeps track of key stakeholders and updates your CRM immediately →
Decision makers accept invitations to connect 51% of the time when they have a common connection with you.
Find popular content that your company posts and share it to make more connections →
Are you more likely to open a message in your cluttered inbox, or a direct message from a contact on LinkedIn?
Send messages to people who aren’t contacts→
You can even see who people forward your presentations to and add them to your circle of buyers and contact list.
The days of 5 attachments are over →
Full Presentation: https://www.youtube.com/watch?v=gGvIpxvn9OA