Veronica Romney is a multi-tasking marketing maven with 10 years of experience in the field. She’s co-founded 2 businesses — 1 in digital marketing, LoSoMo Inc., and another in personal branding.

The average CPC on Facebook is $1.72 vs. $15.42 on Google; there are active audiences that are ready to be engaged at a fraction of the price!

HOW TO: Go beyond FB basics to start targeting your perfect audience

1. Automate ad testing to find the best combination of content and lower CPA

Provide FB with the creatives and they’ll handle the rest. Veronica got 5X the clicks and lowered CPA by 30% with these dynamic ads.

Enlist the robots to find the FB ad style that works best for you →

Dynamic Creative

2. Layer FB ads throughout your current campaigns to increase touchpoints

Ditch your last-click attribution model; give credit across your entire funnel.

You can see every touchpoint in Google Analytics to figure out where ads are most effective. Find out what’s working here →

Google Analytics

It can be easy to get lost; here's our video showing you where to go

3. Target the right audience 1st by demographic, 2nd by behavior and 3rd by testing individual interests

Veronica recommends drawing it out in a bracket and whittling down your initial audience to find the “jackpots.” Remember: behavior beats persona.

She walks you through the process step-by-step →

Start the video starting at 14:41

4. Enter lead data into FB to remarket to those customers and find look-alike audiences

If someone spends 5 minutes reading your blog, prompt them for their email and use it to connect with them on FB. FB will use this data to find similar customers.

If you don’t already have an email subscription pop-up, get started here →


5. Use FB ads to follow up on opened emails

If someone sees a FB ad within 24 hours of opening an email, they are 22% more likely to purchase your product or sign up for that webinar.

Ads should be an essential follow-up to your email campaigns. Upload your new Mailchimp email lists to FB to target the ads →

Custom Audience

6. Create FB Groups to cater content, boost community interaction, and collect extra data

To protect privacy post-Cambridge Analytica breach, FB is stripping certain user data from its ads platform. However, this data will still be available in groups.

Create a group now and invite your contact list →


Full presentation