Geno Prussakov has been an affiliate marketer for the past 15 years. He’s a LinkedIn Learning video instructor on affiliate marketing and also the founder and CEO of AM Navigator.
78% of CMO’s say affiliate marketing is their least-understood technique — don’t view it as a standalone marketing channel, instead use it as a tool to supplement all other channels.
HOW TO: Get the most out of affiliate marketing and boost your bottom line
1. Evaluate new products yourself to lend credibility to your marketing content
Many advertisers let affiliates “test-drive” their products; personally using a product gives you a first-hand understanding of how it works and how to best market it.
Make a professional video showing off the new product →
Or boost exposure with quick videos that you can edit and share to IG on the fly →
2. Create co-branded landing pages to leverage both your credibility and other advertisers’
SmartBargains.com got a 66.5% increase in conversions, a 44% revenue boost, and a 132% difference in new customers, all from co-branding.
Partner with related companies to mutually boost sales for both your products →
3. Join pay-per-call programs to collect commissions both on and offline
Hold onto commissions you’d otherwise lose when customers call the merchant directly. 70% of mobile users phone directly from search results without ever visiting the merchant’s site or clicking your affiliate link.
If your current network doesn’t have a pay-per-call program, start here →
4. Ask your brands for their input and collaborate with them on content creation
They know their target demographic best. Advertisers may also offer you content, but use it as inspiration rather than republishing it word-for-word — remember, Google hates duplicates.
See if your content is already published somewhere else →
5. Write articles on advertiser product launches to directly monetize your content marketing
Just make sure to disclose your affiliate relationship up front.
Here’s how Business Insider does it →
Hire a professional writer to make your high-profile releases really stand out →
6. Use cross-promotion to increase your overall sales potential
If your primary advertiser is selling fishing tackle, join a program that sells bait! Not sure what works best together? Look at Amazon’s also bought/similar products.
Find merchants and products that complement each other →
If you use WooCommerce, this plugin makes cross-promotion easy →
7. Partner with your advertisers’ competitors to retarget abandoners
Talk to competitors about embedding an affiliate link in retargeting ads. That way, when users abandon your site but go on to purchase from an advertiser’s competitor, you still get the commission.
Try retargeting them on a different platform →