Carolina is the CEO of Social Ads Agency and has been a top-level consultant in digital marketing and social media for nearly 10 years.

YouTube has 1.5B MAUs, but there are only 50M users actually creating content; with video, businesses and brands can tap into this massive audience.

HOW TO: Build your brand and generate leads through YouTube

1. Set up your channel: Verify and customize it, enable any available statuses & features, and link it to Google Ads

This will seem either absolutely basic or kind of daunting. If you’ve already done this, jump to the next nugget; if not, follow this 5-step process to get your channel up and running →

Channel Creation

2. Pick a niche and post consistently around that theme — once a week at minimum, but once a day is better

The most popular YouTubers post 1-2 times a day! Carolina has 6 content themes she regularly posts about, but recommends staying focused and consistent on just one when starting out.

Identify what’s working for top YouTubers you watch, and choose popular themes for your channel →


3. Optimize your titles for YouTube search — include the top keywords, but keep it under 75 characters

YouTube is the second-biggest search engine behind Google, and its algorithm is different. Sometimes you can fit 100 characters, but 75 guarantees that your title won’t get cut off.

See how you’re ranking for specific keywords in YouTube, and much more →


4. Include a CTA in the first few seconds of your video with the “Cards” tab

You no longer need to wait for end-screen annotations — you can include a link to your website, to other videos or to other channels at any time during the video. →


5. Use end-screen annotations for affiliate links and to link back to your site

These pop up in the last 20 seconds and you can use them to direct people to your podcast, website, and other landing pages.

However, you’ll need to shorten the links and cloak them to ensure that YouTube credits any affiliate links as if they were your own associated page →

Pretty Links

6. Create playlists of similar content to usher viewers towards other videos on your channel

The average viewer session on YouTube is 40 minutes; they will likely be interested in watching your related content. Create new playlists under the “Video Manager” tab in the creator studio.

Create your own thumbnails to give your playlists a coherent aesthetic →


7. Find other channels in related niches and ask them to collaborate

You’ll gain exposure to all of their followers, plus it will spice up your own channel’s offerings.

TubeBuddy is great for finding similar YouTubers, but always integrate top keywords to pull additional viewers from Google search →

8. Cut and reformat your videos to syndicate on other social media platforms

Simply chop a longer video into smaller clips and upload them over the course of a week on Facebook. Note: you must upload directly to FB if you want anyone to see it — the Facebook algorithm hates YouTube videos. And don’t forget to make it vertical for IGTV!

If you’re stretched for time, think about hiring a freelance video editor to take care of it →